SK Hynix is shifting its focus to targeting the general-purpose DRAM market while adjusting the pace of mass production expansion for its 6th generation High Bandwidth Memory (HBM4). The company explains that having already solidified an overwhelming lead with HBM sales accounting for over 40% of total revenue, it is adjusting resource allocation to secure additional profits in general-purpose DRAM, which is facing severe supply shortages, rather than engaging in an unreasonable competition for capacity expansion.
Backgrounding this strategic shift is the phenomenon of profitability reversal between general-purpose DRAM and HBM. As of the first quarter of this year, the price per gigabit (Gb) of general-purpose DRAM still lags behind that of HBM, but the gap in operating profit margins is estimated to have already widened by more than 15 percentage points. Daishin Securities forecasted that the operating profit margin for general-purpose DRAM could reach a theoretical peak of 90% within the year.
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Chonsun am 23. Juni 2026