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HP Launches New Generation of ProLiant Servers


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HP ProLiant G7 servers with AMD Opteron 6100 Series processors deliver more value, rapid return on investment

PALO ALTO, Calif., March 29, 2010

HP today introduced three HP ProLiant G7 server platforms that offer a significant performance boost and enhanced power savings over previous generations.

Delivering a 23:1 consolidation ratio, HP ProLiant G7 servers with AMD Opteron™ 6100 Series processors increase operational efficiencies, paying for themselves in as little as two months.(1) The line includes the HP ProLiant DL165 G7 and HP ProLiant DL385 G7 rack-optimized servers, as well as the HP ProLiant SL165z G7 scale-out “skinless” server.

HP ProLiant servers are part of the HP Converged Infrastructure portfolio, which integrates servers, storage, network devices and facility resources into a common environment, allowing IT to rapidly respond to business demands. HP ProLiant servers provide modular, standards-based building blocks that advance clients toward a converged infrastructure.

MLS Property Information Network Inc. (MLS PIN) is one of the largest multiple listing service (MLS) companies in the United States, serving nearly 30 thousand subscribers. The company turned to HP ProLiant servers on AMD processors to improve customer experience.

“We face seasonal demand that increases by more than 500 percent during the spring and, until recently, this strain on our server infrastructure affected our ability to provide great service to our customers,” said Matt Lavallee, director, Technology, MLS PIN. “Now, we’ve doubled the number of concurrent users we can support while delivering dramatically faster page load times. HP’s integrated Thermal Logic technology will help us reduce our total power and cooling costs by 60 percent over the long term.”

Built for energy savings

HP ProLiant servers include HP Thermal Logic technologies to reduce power consumption by as much as 96 percent.(2) Power savings are achieved through the combination of the following energy-saving features:

  • HP Sea of Sensors – optimizes system cooling and increases efficiency by automatically tracking thermal activity through a collection of up to 32 smart sensors placed strategically throughout the server. The sensors automatically adjust system components such as fans, memory and input/output processing to reduce energy usage.
  • HP Dynamic Power Capping technology in HP Insight Control – improves data center utilization and reclaims overprovisioned energy by enabling IT managers to accurately monitor and control the power used by each server. By capping server power usage, clients can triple their data center capacity.(3)
  • HP Power Advisor – enables clients to improve energy efficiency by more accurately configuring systems based on real-time power guidance for their specific workloads.
In addition, energy-efficiency innovations in the HP ProLiant platforms, combined with the new AMD Opteron 6100 Series processors, deliver a 27 times performance-per-watt increase.(1)

Maximizes server productivity

The HP ProLiant platform offers a comprehensive set of embedded technologies and flexible tools to maximize the productivity of an IT infrastructure, including:
  • HP Insight Control software – improves management productivity while reducing operational expenses up to $48,000 for every 100 users by allowing clients to control the management and monitoring of the server infrastructure onsite or remotely.(4)
  • HP Integrated Lights-Out (iLO) Advanced – enables clients to simplify server management and troubleshoot problems from any location, regardless of the server’s operating state.
  • HP Insight Remote Support software – reduces issue resolution time by 20 percent with secure remote support for HP servers and storage, including monitoring for hardware failure to avoid problems before they occur.(5)
Pricing and availability

The new HP ProLiant DL165, DL385 and SL165z G7 platforms are expected to be available next month worldwide. Prices for HP ProLiant G7 servers start at $1,449 and vary based on specific configurations.(6)
More information on HP ProLiant servers is available at www.hp.com/go/proliant.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.

(1) Based on HP internal testing comparing hardware on ProLiant DL380 G4 to DL385 G7 with AMD Opteron 6100 Series processor.

(2) Based on HP internal testing: 96 percent reduction in energy and cooling; 23 G4 servers @ 394 watts – 1 DL385G7 server @ 323; 8,739 watts eliminated; 8739 ÷ 9062 = 96.4 percent @ 100 percent load

(3) Source: HP white paper: “HP Dynamic Power Capping TCO and Best Practices,” November 2008.

(4) Source: IDC white paper sponsored by HP, “Gaining Business Value and ROI with HP Insight Control,” May 2009.

(5) Based on HP data analysis on equipment monitored by Insight Remote Support compared to equipment without Insight Remote Support monitoring.

(6) Estimated U.S. street prices. Actual prices may vary.

AMD Opteron is a trademark of Advanced Micro Devices Inc.

This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2010 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2009. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
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